One of the more well known colon cleanse products on the market is Almighty Cleanse.  It’s “popularity” (I say popular, but infamous may be a better description) is due mostly to the fact that it was advertised rather heavily through infomercials a couple of years back.

In this review I’ll try to delve into the Almighty Cleanse product as well as the company that’s behind it.  We’ll take a look at the ingredients in Almighty Cleanse to try to give you an idea of its effectiveness.  We’ll then spend a considerable amount of time looking at the business practices of the company as well as an overall view of what you might expect when purchasing from Almighty Cleanse.

Almighty Cleanse’s Ingredients

Almighty Cleanse is a colon cleanser that uses a 2 step process to cleanse the colon.  The first formula is, as they mention on the infomercial a “pusher” or a “mover.”  It will “re-educate” the colon (whatever in the world that is supposed to mean).  Essentially, it sounds like this formula is what breaks down the fecal matter and begins the cleansing of the colon.

The second formula is what they refer to as a “vacuum” or a “magnet.”  It “pulls encrusted fecal matter” out of your colon.  It sounds like this is what “flushes” you out.  Colon cleansing that involves multiple steps is rather common and usually a good thing.

How does it do this?  Almighty Cleanse was nice enough to supply an ingredient label on their website.  This is certainly more than what many of the other colon cleansers do.

Their websites describe these two formulas in the following manner:

1.  Almighty CleanseTM Formula One helps to regulate your digestion and expel waste.* These concentrated, all-natural capsules work gently and won’t disrupt your daily life.

2.  Almighty CleanseTM Formula Two is a safe intestinal “scrub” that helps purify and detoxify your body.* A blend of pure botanicals and herbs makes up its rich, unique color. Contains no bleaches, dyes or preservatives.

Is Almighty Cleanse Effective?

The ingredients in Almighty Cleanse don’t necessarily raise any large red flags or anything.  So my guess is that it’s probably as effective as other similar products based on a 2 part cleansing process.

I did, however find a couple of complaints online in regards to its effectiveness.  Some stated that it flat out didn’t work.  While others said that it didn’t quite meet their expectations.  One reported that it actually caused a great deal of harm to her body for which they were currently seeing a gastrologist.

Take it for what it’s worth, however, since products such as these will often receive complaints about their effects.

The Almighty Cleanse Infomercial - A “Health Evangelist” Hawking His Product

For those of you who haven’t seen the infomercial, here’s a few points that I found interesting.  For those of you who have seen it, I’m sorry.

The “star” of the infomercial is Danny Vierra, a supposed health and nutrition expert.  He is also a self proclaimed “health evangelist.”  Even better a “Christain health evangelist.”

Throughout the infomercial he makes reference to the Bible and other religous occurances to either back up his claims about colon cleansing (don’t worry, the stories he cites in no way actually prove what he says they do) or to make himself appear more honest, trustworthy, whatever.

Surely the product the name itself as well as the product label (a picture of a hand coming out of the clouds) is alluding to the idea that Almighty Cleanse is endorsed by a higher power.

Mr Vierra is clearly using religion to help sell his product. Something that I personally find to be downright shameful.

Also, please note that just because the setting of the infomercial looks like it’s some form of interview (complete with the big desk and city skyscrapers in the background) between the host and Danny Vierra, I assure that it is just as staged as any salad shooter infomercial on at 2 in the morning.  There’s nothing unbiased about it.

Other Complaints About Almighty Cleanse

One recurring complaint that I saw on ComplaintsBoard.com was that Almighy Cleanse apparently put them into an autoshipment program even when the customer specifically asked not to receive further shipments.

Many complaints went something like this: When the customer called the company to order the product, the salesperson was very intent on getting them to increase their order.  They were offered the autoshipment feature (which they call the Preferred Customer Plan), but despite the salesperson’s best effort, they turned it down.  Low and behold, they received another credit card charge a short period later for the product that was being mailed to them.

The “Preferred Customer Plan”

Almighty Cleanse has what they call the “Preferred Customer Plan” which is essentially just an autoshipment program (where they mail you new supplies of the product on a regular basis).  They do give you other options to purchase the product which is a good thing.  It appears that whenever you order a “single season” of the product, that’s when they try to get you into the autoship.  Any larger orders and they don’t seem to bother with it.

Now normally I’m very against autoshipment programs such as these as they are used as a sales tactic to suck money out of unsuspecting customers.  I will say, however, that Almighty Cleanse at least makes it relatively easy to see the details about the autoship.  Anytime you select a product that will use the preferred customer plan, you will see two buttons.  The Order Now and the Details buttons:

In this case, I lay the responsibility on the shoulders of the consumer to click the “Details” button.  I think we should all know by now that anytime there are “details” about an offer, you should read it.

Those details explained the following:

“The Almighty Cleanse Preferred Customer Plan offers you Automatic Shipments of your Almighty Cleanse, you pay only a $69.95 plus setup, shipping, and handling charge.  You will then be automatically enrolled in our Almighty Cleanse Preferred Customer Plan.  In this program you will receive a seasonal supply of Almighty Cleanse at the reduced price of $69.95 + $6.95 S&H approximately every 90 days.

Now I don’t know what a “setup” charge is, but it looks like they have one.  I was unable to find any details about the amount of the setup charge.

The Real Issue at Hand

As I mentioned, I don’t have a big problem with the autoship program itself.  They haven’t hid the autoship in their super fine print and have made it fairly obvious to the consumer.  But what I do struggle with is the fact that Almighty Cleanse has reportedly enrolled people in the autoship without their consent. That, my friends, is where their poor business practices give them an F in my book.

Company Friendly Return Policy

If you look at their return and refund policy you’ll find some disheartening information.  For one, they require that you have an RMA number in order to return the product.  To get this, you must call customer service.  This is usually a way for them to make it more difficult for you to return your product.

Secondly, if you are able to get a refund, they still charge you a rediculous 20% restocking fee. So either way, they’re making their fair share of money whether you like the product or not.

Also, their guarantee period is only 30 days and the product must be unopened and in resellable condition.  Not much of satisfaction guarantee at all if you ask me.

The Company Behind Almighty Cleanse

The distributor for Almighty Cleanse is apparently a company called Merazon Health Products, Inc.  Given the amount of evidence thus far in the review, the results of a quick search with the Better Business Bureau shouldn’t surprise you:

While a D rating certainly is not as bad as an F rating, it still doesn’t reflect very well on the company.  In their defense, most of the complaints that were filed with the BBB had been resolved.

Conclusion

I tend to side with the BBB on this one.  Almighty Cleanse certainly isn’t the worst colon cleansing product (or company) on the market.  But it’s also no knight in shining armor either.  There is a fair amount of complaints against the company’s apparent poor business practices.

They do have any autoship which is fairly clear on the website, but some have reported being charged in subsequent months regardless of the fact that they chose not enroll in the program.  The infomercial is almost laughable and their refund policy is definitely designed to better benefit the company rather than the consumer.  You can find much better products by much better companies.  I suggest you get one of them.