I first came across Natra Pure as I was looking back at the product Total Cleanse.  I had googled Total Cleanse and found a site that I was sure would lead to me the Total Cleanse website (figuring it was either the page itself or one of the many sites that simply push their product with a link to the Total Cleanse site).  Sure enough, the site provided a short and completely biased “review” of Total Cleanse and offered a button to get a free trial.  I clicked it, expecting to go to Total Cleanse.  Instead, however, it sent to me the site for Natra Pure.

I find two possible explanations for this.  One possibility is that this “review” site wasn’t making enough money off of Total Cleanse and decided to try out Natra Pure instead.  The other option is that Total Cleanse and Natra Pure are somehow related (maybe the same company) and they have changed the affiliate’s link to now point to Natra Pure.  I couldn’t find any information that verified either of these two theories, but you can coun’t on one of the being correct.

A Note on “Review” Sites

This is a bit of a tangent, but since we’re somewhat on the subject, I thought I’d share a thought or two on many of the sites that you’ll see advertising on Google that are meant to appear like review sites.  We’ll take a Natra Pure search as an example.

My search for Natra Pure gave me two sites in particular that I’d like to highlight.

Now, there are plenty of review sites out there that review many products and have their own recommendations (push products with which they affiliated).  While I’ve pointed out in previous reviews that many of these sites are full as bias as well, that’s not the kind of site that I’m talking about here.

Here I’m talking about so-called review sites that are likely put up by the company themselves that only provide minimal information about the one product that it is claiming to review.  I’m sure I don’t have to detail the reasons for which this type of this can’t be trust.  For obvious reasons, you shouldn’t put much stock in what any of these sites say as they are only up to push people to the sales page.

It is my belief that these two sites are likely just part of the companies efforts to 1. gain perceived credibility and 2. take up more rankings on Google.  I am only showing you these two sites as an example of what many scam companies are doing (Natra Pure is definitely not the only one).

Ok, now that I’ve gone on my little tangent, let’s get back to the review.

Natra Pure Ingredients

Unfortunately, the only thing that I can tell you about Natra Pure’s ingredients is that it contains green tea.  They don’t have a list of their ingredients anywhere that I could see on their website.  And it was only in the sales copy that they bragged about the green tea.

Green tea is a commonly used diet pill ingredient, which has been shown to help people lose weight.  I can see how this might have it’s added benefit to a colon cleanse, but let’s not forget that what we’re really after in a colon cleanser is the cleanse.  I’ve seen some colon cleansers pop up lately that didn’t have any ingredients designed to do any cleansing, but looked like an average diet pill.  I’m not saying that this is what Natra Pure is doing, but the inclusion of green tea together with not listing the other ingredients definitely hints at this.

Natra Pure’s Free Trial

Surprise, surprise!  Another one page sales site that offers a free trial.  As you can see, the layout of their website is almost identical to nearly all other autoship scams, complete with the free trial form on the right hand side of the page.

They offer a 30 day sample (note that this is how much of the product they send you, not how long you have to test it out before they start charging you).

Now I’ve seen my fair share of autoship scams in this industry.  Companies use various levels of disclosure when using them; some don’t mention the autoship at all, while others are pretty open about it.

Natra Pure runs middle of the road here with their autoship disclosure.  Next to a satisfaction guarantee emblem near the bottom of the page, they do explain briefly that you have 14 days to try the product before you charged for it and every month thereafter as a new shipment is mailed to you.

While certainly not obvious, it is there:

Also, after you have input your information (more on that later) and are taken to the order screen, you can find a similar disclosure below the area where you enter your credit card info.  Again, not obvious (and many will miss it), but at least it’s there:

The Insane Price for the Product

If you decide to read the fine print, which most people wont, you’ll see unless you cancel the autoship within 14 days, you’ll be charged a whopping $92.31 for your 30 day supply.  For what you’re getting (which I’m guessing isn’t much) this price is nothing short of robbery.  If you fail to cancel in the following months, you’ll continue to receive these rediculous charges on your credit card every month for a new supply.

Natra Pure Complaints

Because many people will still be lured into the free trial deal because they think they can simply cancel within the 14 day period, you should know that this is often the most difficult step of all.  I found quite a few complaints online that mentioned the extreme difficulty that they had while trying to cancel their subscription to the autoship. 

Natra Pure’s (Anti)Privacy Policy

It only gets uglier here folks.  You’ll be interested to know that:

“NatraPure. MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN NatraPure.’s SOLE DISCRETION.”

and that:

“If you do not wish us to use personal information about you to promote or sell our products and services or to sell, transer or otherwise provide personal information about you to third parties, please inform us by contacting customer service at 1-877-350-8480 and we will certainly honor your request.”

That’s right.  Any information that you enter into their little free trial order form is now theirs to do basically whatever they want with it.  Also, not only are they sellers of personal information, but they are also buyers of it:

“NatraPure. collects information from individuals when an individual provides information to a third party and NatraPure. subsequently purchases, licenses, or otherwise acquires the information from the third party (the “Seller”). Such purchased information may include, but is not limited to, an individual’s name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, credit card information, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, “Third Party List Information”).”

This explains why you may have received some spam email campains from the company.   “Privacy” practices such as these are downright shameful.

The Company Behind Natra Pure

Not surprsingly, the Better Business Bureau didn’t give Natra Pure a very good rating:

They gave the following explanations for it’s rating:

Needless to say, this doesn’t instill much confidence in the company.

Conclusion

I’m not sure that this review needs to go much further.  The BBB is usually very accurate and I would personally agree with it’s rating.  While Natra Pure is more open about their autoship scam than some other companies, they still haven’t made it as obvious as most consumers need (as evidenced by the number of complaints of unexpected charges to credit cards).  We don’t know much at all about the actual product and their privacy policy is anything but private.  I suggest you look elsewhere if you’re looking for a good colon cleanse product from a reputable company.